The purpose of a music video is to try and get a brand out so they could get the artist/band out to the audience and try to make a profit through merchandise and possibly set a new trend. The record label pays for the music video and they can spend millions on it, and when the song starts to make money, they pay off the music video. These are some of the main reasons why companies create music videos:
1.To create an image that would appeal to a certain target audience
2.You could use it as a marketing tool for a certain artist or band. You can use it as a marketing tool because it could help the artist/band become more known and keep up the popularity.
3.To create a buzz for the airplay of a song, i.e. on the radio or television.
4.Some music videos rely on one song so if this one song has a good music video then it will create more interest for the album (The worlds most popular song on YouTube is now ‘Gangnam Stlye’ by PSY because of the music video.
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