1. The record company's demands for exposure of the artist will mean a lot of close-up shots of the singer.
2. There will be a relationship between music and visuals.
3. There will be a relationship between lyrics of the visuals.
4. There will be genre characteristics, for example rock music videos show live performance, hip hop videos present an image of wealth and "gangsta" lifestyle and bot bands have dance routines.
5. There will be references to the notion of looking for example, television screens, mirrors or people looking at each other or at the audience.
6. There will be some use of intertextual referencing.
They don't have to all apply this theory as some artists try to rebel against it.
We then tried to see if Jay-Zs '99 Problems' applied Goodwins Theory and I have written my findings on another blog post.
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