Purpose Of A Music Video

The purpose of a music video is to try and get a brand out so they could get the artist/band out to the audience and try to make a profit through merchandise and possibly set a new trend. The record label pays for the music video and they can spend millions on it, and when the song starts to make money, they pay off the music video. These are some of the main reasons why companies create music videos:

1.To create an image that would appeal to a certain target audience

2.You could use it as a marketing tool for a certain artist or band. You can use it as a marketing tool because it could help the artist/band become more known and keep up the popularity.

3.To create a buzz for the airplay of a song, i.e. on the radio or television.

4.Some music videos rely on one song so if this one song has a good music video then it will create more interest for the album (The worlds most popular song on YouTube is now ‘Gangnam Stlye’ by PSY because of the music video.

Goodwins Theory

Goodwins Theory

Andrew Goodwin is the person that wrote a lot of things about music videos and he suggested and came up with an idea of having 6 rules that all music videos include. Obviously Goodwins theory isn’t applied to every music video as people try to go against it, but the general rules are:-

1. The record company's demands for exposure of the artist will mean a lot of close-up shots of the singer.

2. There will be a relationship between music and visuals.

3. There will be a relationship between lyrics of the visuals.

4. There will be genre characteristics, for example rock music videos show live performance, hip hop videos present an image of wealth and "gangsta" lifestyle and bot bands have dance routines.

5. There will be references to the notion of looking for example, television screens, mirrors or people looking at each other or at the audience.

6. There will be some use of intertextual referencing.

I think that this theory will apply to our music video. As this is Chanelles first music video, there will be plenty of close up shots of her, to get her look and appearance out.

We shall also be applying his theory by having a relationship between music and visuals, so we will keep the cut to the beat, and also there will be a relation between lyrics and video, which we will make sure the video, ties in with the song.

In our music video, we will be keeping the genre characteristics, which are commonly found in this specific genre and we will do this by doing slow cuts and the video will be more of a story of her reminiscing.

In our music video we will be breaking the fourth wall, where she will sing looking into the camera and this will make the audience feel like they are communicating with her through the television. This is a simple but an effective technique.

The only rule we are not using is intertextual referencing as I do not think we will need to use it.

Mood Board Prezi

Music Video Brief

Music Video Brief

You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognizably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Chanele:- 

Chanele is 19 and comes from a small town in Greater London. After getting to the judges houses round of her X-Factor in 2009 but losing out because she was ‘too different’, Lucy decided to change tack. She used her X-Factor exposure to build a fanbase through My Space and released a few tracks as free downloads. She got signed to Tough Trade a few months ago.

Sound: Pop

Ideology: Be what you want to be, not what society says you should be.

Influences: Janis Joplin, Madonna, Lady Gaga, Florence & the Machine.

Likes: Charity shops, clubbing, fancy dress parties.

Dislikes: Size zeros, boredom.




This is the song we have decided to chose for Chanele to sing