Goodwins Theory

Goodwins Theory

Andrew Goodwin is the person that wrote a lot of things about music videos and he suggested and came up with an idea of having 6 rules that all music videos include. Obviously Goodwins theory isn’t applied to every music video as people try to go against it, but the general rules are:-

1. The record company's demands for exposure of the artist will mean a lot of close-up shots of the singer.

2. There will be a relationship between music and visuals.

3. There will be a relationship between lyrics of the visuals.

4. There will be genre characteristics, for example rock music videos show live performance, hip hop videos present an image of wealth and "gangsta" lifestyle and bot bands have dance routines.

5. There will be references to the notion of looking for example, television screens, mirrors or people looking at each other or at the audience.

6. There will be some use of intertextual referencing.

I think that this theory will apply to our music video. As this is Chanelles first music video, there will be plenty of close up shots of her, to get her look and appearance out.

We shall also be applying his theory by having a relationship between music and visuals, so we will keep the cut to the beat, and also there will be a relation between lyrics and video, which we will make sure the video, ties in with the song.

In our music video, we will be keeping the genre characteristics, which are commonly found in this specific genre and we will do this by doing slow cuts and the video will be more of a story of her reminiscing.

In our music video we will be breaking the fourth wall, where she will sing looking into the camera and this will make the audience feel like they are communicating with her through the television. This is a simple but an effective technique.

The only rule we are not using is intertextual referencing as I do not think we will need to use it.