Journal 1

In the first lesson we got told what we will be doing for our final year in media.  We got told that we will be doing a music video, but before you can make one, you have to put a lot of research and planning into it. So we started doing some immediate theory on music video and focused on Goodwins Theory. The theory behind Goodwins Theory is that the video will include these 6 rules:

1. The record company's demands for exposure of the artist will mean a lot of close-up shots of the singer.

2. There will be a relationship between music and visuals.

3. There will be a relationship between lyrics of the visuals.

4. There will be genre characteristics, for example rock music videos show live performance, hip hop videos present an image of wealth and "gangsta" lifestyle and bot bands have dance routines.

5. There will be references to the notion of looking for example, television screens, mirrors or people looking at each other or at the audience.

6. There will be some use of intertextual referencing.

They don't have to all apply this theory as some artists try to rebel against it.

We then tried to see if Jay-Zs '99 Problems' applied Goodwins Theory and I have written my findings on another blog post. 

Blog Feedback

The main points that I got out from my blog feedback is that:

1. I have done the least posts compared to most people and I need to catch up with all my work
2. To start Labeling all my work and find all my work easily
3. I need to complete the 'Big 3' Task as its incomplete

There is loads of posts that I need to do and also I have to start doing my journal so I will have to catch up after school. I am planning to get everything upto date and up to a good standard by the end of the week.

Purpose Of A Music Video

The purpose of a music video is to try and get a brand out so they could get the artist/band out to the audience and try to make a profit through merchandise and possibly set a new trend. The record label pays for the music video and they can spend millions on it, and when the song starts to make money, they pay off the music video. These are some of the main reasons why companies create music videos:

1.To create an image that would appeal to a certain target audience

2.You could use it as a marketing tool for a certain artist or band. You can use it as a marketing tool because it could help the artist/band become more known and keep up the popularity.

3.To create a buzz for the airplay of a song, i.e. on the radio or television.

4.Some music videos rely on one song so if this one song has a good music video then it will create more interest for the album (The worlds most popular song on YouTube is now ‘Gangnam Stlye’ by PSY because of the music video.

Jay-Z - 99 Problems

The genre for Jay-Zs “99 problems” is hip-hop and we know this because it is all about his ‘gangsta’ and thug life. This is shown through the mise-en-scene in the music video. The way he dresses in a big puffy jacket, baseball cap, baggy jeans and wearing tracksuits through out. Also the setting is a rundown Brooklyn city, which looks rough and unfriendly. It gives of this impression because the buildings in the background are rundown, old and broken, which you wouldn’t have in somewhere like New York. Another way to tell this is a hip-hop song is because of the lyrics. They lyrics are all about his life and he has “99 problems but a bitch aint one’ which shows he sees women as an object or as a pet than being equal.

Throughout the video, they keep showing exit signs out of Brooklyn, and he is continually in various music shops, which gives you the reason to believe that he wants to get out of Brooklyn and leave behind the ‘gangsta’ life via music.

Goodwins Theory

Goodwins Theory

Andrew Goodwin is the person that wrote a lot of things about music videos and he suggested and came up with an idea of having 6 rules that all music videos include. Obviously Goodwins theory isn’t applied to every music video as people try to go against it, but the general rules are:-

1. The record company's demands for exposure of the artist will mean a lot of close-up shots of the singer.

2. There will be a relationship between music and visuals.

3. There will be a relationship between lyrics of the visuals.

4. There will be genre characteristics, for example rock music videos show live performance, hip hop videos present an image of wealth and "gangsta" lifestyle and bot bands have dance routines.

5. There will be references to the notion of looking for example, television screens, mirrors or people looking at each other or at the audience.

6. There will be some use of intertextual referencing.

I think that this theory will apply to our music video. As this is Chanelles first music video, there will be plenty of close up shots of her, to get her look and appearance out.

We shall also be applying his theory by having a relationship between music and visuals, so we will keep the cut to the beat, and also there will be a relation between lyrics and video, which we will make sure the video, ties in with the song.

In our music video, we will be keeping the genre characteristics, which are commonly found in this specific genre and we will do this by doing slow cuts and the video will be more of a story of her reminiscing.

In our music video we will be breaking the fourth wall, where she will sing looking into the camera and this will make the audience feel like they are communicating with her through the television. This is a simple but an effective technique.

The only rule we are not using is intertextual referencing as I do not think we will need to use it.

Mood Board Prezi

The Big 3 (Incomplete)

THE BIG 3

1.Who are the big 3?

The big four companies in the music industry are universal, Sony and Warner Music

Group.

2.What do they own? (what are their subsidiary labels?)

Universal Subsidiaries includes: 

Universal Music Publishing Group

Universal Music Group Distribution
Interscope-Geffen-A&M
Geffen Records
The Island Def Jam Music Group
Universal Republic Records
Universal Music Group Nashville
Verve Music Group
Decca Label Group
Universal Music Latin Entertainment
Universal Music Enterprises
Universal Strategic Marketing
Show Dog-Universal Music
V2/Co-operative Music
Polydor Records
Mercury Music Group
Island Records Group
Universal Music TV
London Records
R.O.A.D Entertainment UK
Bravado
Twenty-First Artists
eLabs
Silver Scoop

The subsidiaries in bold are the bigger and more well known subsidiaries out of the many I have listed. These subsideries are the more well known out of all the subsidiaries listed.